Snapchat unveils first India brand campaign, showcasing Gen Z’s visual language and influence
Mumbai: Snapchat has unveiled ‘Say It In A Snap’, its first-ever brand campaign in India, celebrating the distinctive visual language ...
Tag: Snapchat
Historyverse and Snapchat join forces to reimagine the Mahabharat for Gen Z
Mumbai: Collective Artists Network’s Historyverse, a content destination reimagining Indian history through technology, has announced a wide-ranging partnership with Snapchat ...
Snapchat sees 4X growth in spotlight posts as content engagement doubles in India
Delhi: Snapchat has announced significant momentum in India’s creator ecosystem, driven by rising content engagement, a surge in new creations, ...
A mere 5% increase in attention can lead to up to 2X gains in brand perception: Snapchat, WPP Media, and Lumen’s ‘Attention Advantage’ Report
Mumbai: Snapchat, WPP Media, and Lumen have come together to launch ‘Attention Advantage,’ a groundbreaking research study that redefines how ...
Snapchat expands commitment to India’s Creator Economy with ‘Creator Connect’ initiative
Mumbai: Snapchat is doubling down on its commitment to India’s booming creator economy with the launch of Snapchat Creator Connect, ...
In 2025, Gen Z’s direct spends will amount to $250 bn: Snap, BCG’s report ‘The $2 Trillion Opportunity: How Gen Z is Shaping the New India’
MUMBAI: Collective spending power of gen Z has reached $860 billion, surging to $2 trillion by 2035. - In 2025, ...
Snap introduces fifth generation of its see-through, standalone AR glasses Spectacles at its Partner Summit
MUMBAI: Snap held its sixth annual Snap Partner Summit. On stage, leaders from across the business shared relevant news for ...
Snapchat’s new safety features aim to strengthen and reinforce real friend relationships
Mumbai: With a focus on fostering a safe and positive in-app experience, social media platform Snapchat has introduced a suite ...
Goafest 2024 hosts 50+ partners for its 17th edition
Goafest 2024, South Asia’s top advertising festival, reveals partners for its 17th edition on May 29-31, 2024. Key partners include ...
Snapchat’s annual ad revenue to reach $5.2bn in 2024: WARC
Mumbai: Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 - albeit ...
