PM Modi becomes first world leader to cross 100 million Instagram followers; tops global approval rankings
Mumbai: Prime Minister Narendra Modi has crossed 100 million followers on Instagram, becoming the first world leader and politician to ...
Tag: Social Media
Social Media influences 77% of retail purchases; Meta drives 96% discovery: Report
Mumbai: As Indian consumers increasingly shift between digital discovery and in-store purchases, omnichannel retail is emerging as the dominant growth ...
OfBusiness appoints Pavan Kaushik as Director – Corporate Communications
Delhi: OfBusiness, a multi-dimensional tech-driven company specializing in manufacturing, financing, and aggregation, has appointed Pavan Kaushik as Director of Corporate ...
Ecofy’s #GlowGreenThisDiwali campaign encouraged participants to embrace eco-friendly alternatives
MUMBAI: Ecofy, a green-only NBFC backed by Eversource Capital, unveiled its #GlowGreenThisDiwali campaign, a social media initiative designed to promote ...
Dot Media’s festive season campaign for Balmain Watches emphasises the emotional value of luxury gifting
MUMBAI: Dot Media, a Mumbai creator network agency, has unveiled a social media led campaign for Balmain Watches. The aim ...
How Maitri partnered with Muktaa Mental Health Helpline to turn suicide notes into a lifeline
According to WHO, 800,000 people die by suicide each year, and many more experience suicidal thoughts. But a few reach ...
Interactive Avenues secures Social Media Mandate for Home Centre
MUMBAI: Interactive Avenues, the digital arm of IPG Mediabrands India, has won the social media mandate for Home Centre, the ...
Admitad’s Affiliate Carnival 2024 aims to provide higher brand visibility to brands during this festive season
MUMBAI: Admitad, a Mitgo team has launched ‘Affiliate Carnival 2024’ starting from October to December. The objective of this Carnival ...
Only 12% of Baby Boomers say that they feel ‘positive’ about advertising: Warc
MUMBAI: Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media ...
Only Much Louder develops a strategy to support Flipkart UPI through peak hour Rs. 1 auto rides in Bengaluru ahead of the 2024 Big Billion Days sale
Mumbai: Only Much Louder (OML), a market-leading, full-service creative and entertainment business network, has looked to elevate urban commuting through ...
