Premiumisation in FMCG: From Urban Elites to Rural Aspirants, India Redefines Consumption
Premiumisation in India’s fast-moving consumer goods (FMCG) market has taken an interesting turn. After a brief slowdown in 2024—driven largely ...
Tag: Tresemme
TRESemmé welcomes aboard Ananya Panday as the newest face
Hair care innovation brand TRESemmé has announced its partnership with Bollywood actress, Ananya Panday. With her youthful charm, trendsetting style, ...
Colors and TRESemmé’s association hits a hat-trick on Bigg Boss 16
Colors' 16th season of Bigg Boss has TRESemmé as its Powered by sponsor for the third year in a row. ...
