Consumers are becoming less attached to brands in their online path to purchase: Wavemaker Report
As e-Commerce sales increase rapidly, accelerated by the pandemic, retailers are scrambling to get the operational side of their businesses ...
Tag: Wavemaker
Wavemaker retains media mandate for L’Oréal India
Mumbai: Wavemaker, part of GroupM and WPP has successfully retained the media responsibilities for the beauty leader L'Oréal. Wavemaker has been ...
Wavemaker rolls out multi-audience planning platform – Maximize
Wavemaker has completed the global rollout of a new AI-powered media planning platform, Maximize, that allows planners to create media ...
Wavemaker India retains media duties for Perfetti Van Melle
New Delhi: Wavemaker India today announced that it has retained media duties for Perfetti Van Melle. Wavemaker has been furthermore ...
I am grateful to be leading such an outstanding leadership team supported by the army of 550+ extremely passionate and dedicated Wavemakers: Ajay Gupte, Wavemaker
Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus marks its 3rd anniversary today, the ...
Wavemaker collaborates with Indie music star Jasleen Royal for Cadbury Dairy Milk Silk’s ‘I Missed You’ campaign
New Delhi: Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited ...
Mother Dairy in association with Wavemaker & Red FM unveils a new campaign for Rocket Ice Cream Chocolate
Mumbai: Mother Dairy Ice Creams along with Wavemaker and RED FM have conceptualized and executed the brand’s latest campaign for ...
Wavemaker introduces new logo and brand design in the spirit of ‘Positive Provocation’
Wavemaker today reveals an evolved proposition, product and attitude as well as a new visual identity. The rebrand, which the ...
Wavemaker enters content production arena with Spirit of Scotland
Mumbai: Wavemaker, the media, content, and technology agency from GroupM, announced the launch of its debut content production venture Spirit ...
Ruth Stubbs to join Wavemaker to lead EMEA operations
Ruth Stubbs, global president of iProspect, will be leaving the agency to take her new assignment to lead WPP’s Wavemaker’s ...
