Martech & Revenue Attribution: Beyond Last Click to Predictive Value Paths in 2026
In 2025, marketing teams have access to a huge chunk of data that helps them track customer interactions across websites, ...
Tag: WebEngage
HomeEssentials partners with WebEngage to drive app-first omnichannel customer engagement
Mumbai: WebEngage, a customer data and engagement platform, has announced a strategic partnership with HomeEssentials, a fast-growing home and lifestyle ...
WebEngage joins forces with Amity University to transform lead activation strategy
Mumbai: WebEngage, a leading Customer Data Platform (CDP) and marketing automation solutions provider, has announced a strategic partnership with Amity ...
SaffronStays taps WebEngage to deliver personalized guest experiences
Mumbai: WebEngage, a leading SaaS provider of Customer Data Platform and engagement solutions, has announced a strategic partnership with SaffronStays, ...
Sanjay Prasad joins WebEngage as VP, Global Head of Channels And Alliances
Mumbai: WebEngage, a SaaS provider of Customer Data Platform and Engagement products, has announced the appointment of Sanjay Prasad as ...
India witnesses 163% surge in revenue from contextual marketing campaigns in 2024: WebEngage Trends Report
Mumbai: WebEngage, a B2B SaaS and full-stack retention platform, has unveiled its highly anticipated Global Trends & Benchmarks Report 2024–2025, ...
WebEngage teams up with SGA PR to elevate global discussions on retention marketing
Mumbai: WebEngage, a comprehensive retention consultancy focused on helping brands build lasting businesses, has partnered with SGA PR, an emerging ...
MICA Ahmedabad has introduced a course titled ‘Tech Tonic – Consumer Tech and Campaign Management’
Mumbai: With brands shifting their focus to retaining existing customers instead of acquiring new ones, retention marketing and consumer tech ...
AMFI partners Mirum India and WebEngage to drive MarTech strategy for their ‘Mutual Fund Sahi Hai Campaign’
Mumbai,: The Association of Mutual Funds in India (AMFI) has tied-up with Mirum India and WebEngage to enhance its flagship ...
Data analytics is the top skill crucial for success in retention marketing careers: WebEngage Report
Mumbai: WebEngage’s State of Careers in Retention Marketing report finds that there are lucrative career opportunities in the retention marketing ...
