Tag: WPP-Kantar Report

Importance of Influencer Marketing Grows in the B2B Space: WPP-Kantar Report

June 13, 2025

Mumbai: While influencer marketing has traditionally been dominated by B2C (business-to-consumer) campaigns, 2024 has seen a notable surge in B2B influencer ...

Tag: WPP-Kantar Report

Importance of Influencer Marketing Grows in the B2B Space: WPP-Kantar Report

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