WPP enters into partnership with Sprinklr to create AI solutions for clients
WPP has entered into a strategic partnership with enterprise software company Sprinklr to improve customer experiences. WPP and Sprinklr will create ...
Tag: WPP
WPP appoints Lindsay Pattison as Global Chief People Officer
WPP has elevated Lindsay Pattison as Global Chief People Officer. She was earlier Global Chief Client Officer, a role she ...
GroupM Brew: Marketers need to look beyond demographics to understand how audience is framing their identity
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
WPP inks partnership with Shopify, strengthens commerce offering
WPP has announced the launch of a strategic, global partnership with Shopify, to bring the value of the commerce company ...
Parachute Advansed expands to offer baby range, promises growth
Marico’s Parachute Advansed has unveiled a Parachute Advansed Baby range. All six products in the range contain 100 pc virgin ...
Bob Cohn, co-founder of BCW predecessor Cohn & Wolfe, passes away
Bob Cohn, co-founder of PR firm BCW’s predecessor Cohn & Wolfe, passed away on July 4 at the age of ...
Edelman, IPG, Omnicom and WPP join Publicis for Working with Cancer’s next action
Following a launch at Davos and a mass media global campaign around the Super Bowl, Working with Cancer is entering ...
WPP invests in diversity-focused creative agency Majority
WPP has announced the acquisition of a 30 pc stake in Majority, the US-based creative agency that combines a multicultural ...
GroupM launches hyperlocal audience targeting solution ‘Geo Granularity’ for addressable TV
GroupM, WPP’s media investment group, today announced the launch of Geo Granularity, a hyperlocal and granular targeting technology developed by ...
Nihar Naturals emphasises every Woman’s right to have appealing hair in latest ad
Nihar Naturals Hair Oil has launched a new TVC featuring its latest brand ambassador, Alia Bhatt. The campaign revolves around ...
