Page Industries, the exclusive licensee of JOCKEY International Inc., has announced the return of its acclaimed ‘Bras as Versatile as I Am’ campaign, just in time for the festive season. This initiative celebrates the multifaceted lives of women, offering bras designed to support their diverse avatars, moods, and lifestyles.
Over the past decade, the women’s innerwear category has experienced significant growth, prompting Jockey to expand its offerings. The refreshed campaign highlights collections tailored for various aspects of a woman’s life—whether for work, lounging, traveling, or everyday wear. The range includes strapless and plus-size options, all crafted from superior quality fabrics that prioritize comfort and support throughout every moment of a woman’s day.
Nihal Rajan, CMO of Jockey India, expressed his enthusiasm for the campaign, stating, “Our women’s collection is not just a range of products; it’s a powerful celebration of the diverse and dynamic lives women lead. With ‘Bras as Versatile as I Am,’ we aim to inspire every woman to embrace her individuality and strength. Our bras are designed to provide unparalleled comfort and support, tailored for every moment, from the hustle of a workday to the serenity of a restful night. While the core target demographic remains women around 23 years old, the collection is inclusive and celebrates women across age groups. We understand that womanhood encompasses a myriad of roles and experiences, and with our bras, we aim to redefine what innerwear means, turning everyday essentials into expressions of confidence and versatility.”
The campaign will engage women through multiple platforms, including television, outdoor advertising, Jockey Woman exclusive stores, digital media, and social media, showcasing the versatility and comfort of Jockey bras.
For the past twenty-five years, Jockey has consistently transformed the innerwear industry through innovation and design excellence. The relaunch of the ‘Bras as Versatile as I Am’ campaign reaffirms Jockey’s commitment to providing thoughtfully designed innerwear that caters to the needs of women at every stage of life.
