Authors Corner

India's advertising and content creation landscape has always thrived on the power of human storytelling. From jingles that lingered in...

BEI Confluence Ltd. is one of North India’s most reputed independent and fully Indian-owned 360° communication agencies. Headquartered in Delhi,...

Some lessons in life don’t come from classrooms, business schools, or boardrooms—they come from quietly observing the people who shape...

Nowadays, consumers want more than ease of use—relevance, personalization, and timeliness at every touchpoint. All this can be achieved through...

India’s menswear segment is undergoing a quiet but powerful transformation. Once seen as a largely utilitarian category driven by price,...

GV Krishnamurthy (GVK) Reliance’s acquisition of Disney Star’s India business is more than a corporate transaction it’s a seismic event...

“I got the Whoop fitness tracker just like the one you’re wearing. It’s been on my mind since I saw...

Imagine this: You’re cooking dinner. Hands covered in flour. And you suddenly realize you’re out of dish soap. Instead of...

One of the most beautiful things I ever learned about advertising was: “Advertising is based on one thing: happiness." —...

Greenwashing, the disreputable practice of making unsubstantiated or misleading environmental claims to appear more sustainable than reality warrants, has eroded...