Authors Corner

While interacting with the founders of the emerging businesses, one thing becomes clearer every day. The founders who are still...

In today’s digital economy, customer attention has become one of the most valuable business assets. Every click, search, scroll, app...

Artificial intelligence is no longer on the edge of creative work. It is inside the workflow. It is writing, designing,...

In 2015, S.S. Rajamouli spent approximately ₹250 crore to create visual effects sequences in Baahubali: The Beginning that Hollywood studios...

The Indian real estate sector is not just evolving in what it builds it is fundamentally transforming how it communicates....

JioStar looked at FIFA 2026 and said no. Sony looked and stepped back. Doordarshan passed without ceremony. Three of India's...

Price, value, and quality easily occupy the top three places when it comes to the factors driving brand loyalty. What...

India's digital advertising ecosystem is at an inflexion point. Affordable mobile data has brought hundreds of millions of Indians online,...

A few years ago, most influencer marketing reports looked almost the same. Big reach numbers. Millions of views. High likes....

For years, marketing leadership was largely defined by creativity, campaigns, media strategy, and brand storytelling. The strongest marketing teams were...