Cipcal revives ‘Hansa’ to spotlight everyday tiredness and calcium awareness
Jaipur,: Cipcal has unveiled a new campaign for Cipcal 500, bringing back the iconic television character Hansa, portrayed by veteran...
Mirchi teams up with Ministry of Jal Shakti to launch nationwide ‘Jal Vaani’ campaign
Mumbai: Amid growing concerns over water shortages, polluted rivers and irregular supply across Indian cities, Radio Mirchi has launched ‘Mirchi...
CII Indian Green Building Council appoints C Shekar Reddy and AR Unnikrishnan in leadership roles
Hyderabad: The Indian Green Building Council (IGBC), part of the Confederation of Indian Industry (CII), has announced key leadership changes...
Britannia Industries turns relationship faux pas into ‘Fudge It’ moments for Choco Brownie
Mumbai: Britannia Industries is tapping into modern relationship mishaps with its latest campaign for Britannia Cake Fudge It Choco Brownie,...
Bajaj Broking simplifies investing with T20 World Cup-themed campaign
Mumbai: Bajaj Broking has unveiled its new ad campaign, set amidst the T20 World Cup and created on the straightforward...
HSBC Mutual Fund’s ‘Teen Tigda Kaam Tagda’ campaign reiterates the Power of Three in Multi Cap investing
MUMBAI: In many aspects of daily life, people are often guided by long-standing beliefs associated with the number three -...
PoppiGo partners with Slay Media to amplify ‘NoPause’ digital identity
Mumbai: PoppiGo, positioned as India’s first hygiene brand built for active lifestyles, has announced a strategic partnership with Slay Media,...
NOFILTR.Group returns to its original incubation-first model
Mumbai: In a sharp critique of the prevailing creator management model, NOFILTR.Group has announced a return to what it calls...
OTTplay turns India–Pakistan cricket fever into Print-led moment marketing play
New Delhi: OTTplay has rolled out a specially curated print campaign around the India–Pakistan cricket rivalry, transforming the high-voltage sporting...
EY India unveils EY.ai Generative Studio to power enterprise agentic AI
New Delhi: EY India has announced the launch of EY.ai Generative Studio, a next-generation AI platform designed to help enterprises...
