Parineeti Chopra named Brand Ambassador for OZi
Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...
Janhvi Kapoor partners Amaha for ‘Off the Rocks’ alcohol awareness initiative
Mumbai: Over the years, actor Janhvi Kapoor has observed something that rarely gets spoken about openly, that as alcohol has...
Yes Bank appoints S. Anantharaman as Chief Risk Officer
Mumbai: Yes Bank has announced the appointment of S. Anantharaman as Chief Risk Officer (CRO), reinforcing its leadership team as...
Brands turn April Fool’s Day into high-impact engagement moment with creative, insight-led campaigns
April Fool’s Day has evolved into a strategic playground for brands to showcase creativity, cultural relevance, and digital agility. This...
Cheil India powers Samsung Galaxy M17e 5G campaign with biking thrills and nostalgia
Mumbai: Cheil India has unveiled a new campaign for Samsung’s Samsung Galaxy M17e 5G, bringing together nostalgia and high-octane motorbiking...
VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’
Mumbai: VML India has unveiled a new campaign for Boost Milkshake titled ‘The New Secret of Mahi Energy’, celebrating the...
Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint
Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move...
Glad U Came bags PR mandate for health-focussed food brand Alpino
MUMBAI: Mumbai-based, PR and marketing agency Glad U Came has secured the PR mandate for Alpino, one of India’s leading...
Dentsu Appoints Yusuke Kagohara as CFO for Southeast Asia to Bolster Governance and Growth Strategy
Mumbai: Dentsu has named Yusuke Kagohara as Chief Financial Officer for Southeast Asia, reinforcing its regional leadership structure as the...
The Discovery Gap in Streaming: Why Content Scale Is No Longer the Problem
Mumbai: As the first part of the “Industry-Centricity Series,” this article by Narayanaswamy Dilip Venkatraman sets the stage for a...
