Parineeti Chopra named Brand Ambassador for OZi

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital campaign film highlighting the platform’s convenience-led proposition for modern parents.

Positioned as a quick commerce platform catering exclusively to baby and kids’ products, OZi currently operates in Gurugram and Noida, offering over 15,000 products across categories including fashion, toys, baby care, school essentials, pharmacy, and larger baby gear. The platform promises 24×7 availability with delivery within 60 minutes, along with scheduled deliveries, a ‘Try & Buy’ feature, and at-home demos for larger products such as strollers.

The campaign film takes a humorous approach, featuring Chopra in a playful narrative that highlights a key parenting insight—while parents make the purchases, children often influence the final choice. The storyline reflects the evolving dynamics of parenting, especially among urban, nuclear families managing fast-paced lifestyles without extended support systems.

Speaking about the association, Parineeti Chopra said, “As a new parent, you quickly realise how unpredictable everyday needs can be. Sometimes it’s a last-minute essential, sometimes it’s something your child suddenly needs. Convenience becomes incredibly valuable. What I liked about OZi is that it has been built keeping real parenting moments in mind. The idea that everything you need for your child can be delivered quickly and thoughtfully makes life much easier, which is why this association felt very natural to me.”

Founded in 2025 by Amit Sah, the platform aims to solve the fragmentation in parenting commerce, where purchases often require navigating multiple apps and delayed deliveries. OZi brings together curated products, trusted brands, seamless delivery, and easy returns into a single integrated experience.

Commenting on the campaign, Amit Sah, Founder & CEO of OZi, said, “Parenting today is both joyful and demanding, and small conveniences can make a meaningful difference to everyday lives. OZi was built to bring everything a child needs onto a single platform. Parineeti felt like a natural partner for this journey. She reflects the modern parent who is balancing multiple roles while embracing motherhood on her own terms, which is exactly the community we are building OZi for.”

The company has also raised $6.2 million in a Series A funding round led by RTP Global, with participation from Blume Ventures, Huddle Ventures, and Zeropearl VC. The round also saw participation from prominent angel investors, including Kishore Biyani, along with founders from leading startups such as Unacademy, Livspace, and others.