Ecosys wins 13 metals in prestigious SEAC Customer Engagement Forum and Awards, Singapore
International: Publicis Media‘s digital out-of-home agency Ecosys OOH won 13 metals at the SEAC Singapore Customer Engagement Forum and Awards...
McCann Worldgroup Powers “Lotus Seeds” for University Students
ADFEST is giving post-secondary students in the Asia Pacific and Middle East an invaluable opportunity to be mentored by creative...
Conventional Influencer Marketing is Passe, Brands Are Adopting These 4 Platforms Instead
Influence has been at the heart of marketing for a long time - seeking it, obtaining it, then using it...
Focus 2020: Abraham Thomas – CEO, BIG FM
The BIG Leap is clearly the broad Focus theme for Abraham Thomas – CEO, BIG FM in 2020. Technology has...
Adpocalypse – How YouTube gives preference to ads over content creators demonetizing content
Mumbai: YouTube was created over a decade ago to give a seamless interface to the growing online audience where content...
ZEE5 plans to increase web reach by 5x through the newly launched Progressive Web App
Mumbai: Reiterating its position as India’s largest producer of original content,ZEE5 today its mobile website into a Progressive Web App...
Gaana introduces ‘Stories’, the short-format content in music streaming
New Delhi: After leading the industry with the vertical video format, Gaana videos, India's largest music streaming app, Gaana has...
Delhi Advertising Club elects new team of office bearers for 2019-20
Delhi Advertising Club (DAC) is de-facto and advertising professional’s forum, The Delhi Advertising Club intends to play the year 2019...
Fastrack Reflex Beat nudges the youth to follow their heart in its new campaign by Lowe Lintas
Fastrack has introduced its latest smart band offering, Reflex Beat. Lowe Lintas Bangalore has conceptualised a campaign to build interest...
Sports eco-system in India evolved further in 2019
Mumbai: The year 2019 was nothing but a treat for sporting fans with IPL, ICC Cricket World Cup, The Ashes,...
