Despite exceeding half of global adspend, Internet advertising projected to drop from 17% to 9% in 2021: Zenith
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time,...
Fremantle sells re-mastered version of Baywatch to more than 110 territories; Viacom18 buys India Rights
The classic hit Baywatch underwent re-masteringand Fremantle has sold the refreshing version ofit into more than 110 territories worldwide. Multiple deals...
“SIMS will help media fraternity to have deeper understanding on the 5 South Indian states” Shankar – Fourth Dimension
Leading private outsourcing firm, Fourth Dimension Media, has announced the launch of second edition of South India Media Summit (SIMS)...
Jalesh Cruises awards Social Media Marketing Mandate to Buzz Makers
Buzz Makers, the digital and social media agency based in Mumbai has added Jalesh Cruises to its roster of clients....
Imagine movies merger with Inking Ideas to reach new heights
Mumbai: Inking Ideas Private Limited is an Indian private company with its headquarters located in Mumbai (Maharashtra). A visionary studio...
Dalima Chhibber Comes on Board as Vector X Brand Ambassador
New Delhi: Vector X, one of India’s leading sports brands, announced the on-boarding of Indian women’s football star Dalima Chhibber, as their...
Nielsen India Launches Custom Mix Modeling Solution
Mumbai: Since 2014, ad spends in India have grown 12%-15% CAGR. In this period, India is the only large market...
Emkay Global Financial Services appoints Sunil Tirumalai as the Head of Research and Equity Strategy
Mumbai: Emkay Global Financial Services Limited, a leading financial services group, today announced the appointment of Sunil Tirumalai as Head...
BARC India to Start Reporting Viewership from Free & Pay Platforms seperately
Mumbai : BARC India, the largest measurement panel, today announced that it would start reporting viewership from free & pay...
MY FM launches a new show Fun mein hai Vishwas with Dr. Kumar Vishwas
New Delhi: MY FM, the radio arm of DB Corp Ltd. is bracing up its existing line-up of pioneering content...
