Compound creativity, humour and market disruption lead to commercial success: WARC
Mumbai: Consistency in creativity, the strategic use of humour, and a willingness to disrupt the market have emerged as three...
PVR INOX Marks Independence Day Weekend with ‘Kantara’ Logo Makeover
MUMBAI: Multiplex chain PVR INOX in collaboration with Hombale Films will this Independence Day weekend, integrate the fire elements of...
GetWork appoints Dr. Anuj Kacker and Chirag Mittal to strengthen leadership team
Mumbai: GetWork has announced the appointment of Dr. Anuj Kacker and Chirag Mittal, two distinguished industry veterans, as strategic consultants....
Times Prime launches a 10-Day Independence Day celebration ‘Azaadi Unboxed’ in association with Amar Chitra Katha and Tinkle
MUMBAI: Times Prime, a premium lifestyle membership platform, today announced the launch of 'Azaadi Unboxed', a 10-day Independence Day celebration...
Parkhi Pasricha elevated to Vice President at ICCPL PR
MUMBAI: Integrated Centre for Consultancy Pvt. Ltd. (ICCPL PR), a PR and communications firm, has announced the promotion of Parkhi...
Malabar Gold & Diamonds launches ‘You Like Me’ campaign for Vyana Collection featuring Brand Ambassador Srinidhi Shetty
Mumbai: Malabar Gold & Diamonds has unveiled Vyana, a new gemstone jewellery collection celebrating individuality, inner strength, and self-expression. Inspired...
Hansaplast teams up with Indian Cricketer Deepak Chahar to launch all-in-one Fast Aid Kit
Mumbai: Hansaplast has announced its collaboration with Indian cricketer Deepak Chahar to promote the newly launched Fast Aid Kit—a compact,...
IAA India unveils first-ever Sonic Identity in collaboration with BrandMusiq
Mumbai: The International Advertising Association (IAA) India Chapter, the country’s only cross-industry body uniting advertisers, agencies, and media professionals, has...
‘आप रिपोर्टर, आप ही एडिटर’: Zee Media’s PINEWZ Rewrites the Rules of Journalism
Mumbai-In a defining move for the future of news in India, Zee Media Corporation Limited has brought PINEWZ, the nation’s...
Campaign activation saw a 32% year-over-year increase, the largest jump across all workflows: DoubleVerify’s 2025 Global Insights Report
Mumbai: DoubleVerify, the software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its 2025...
