Mumbai: Malabar Gold & Diamonds has unveiled Vyana, a new gemstone jewellery collection celebrating individuality, inner strength, and self-expression. Inspired by the idea that no two gemstones—and no two women—are alike, Vyana is a tribute to the multifaceted spirit of today’s woman.
Crafted in 18kt and 22kt gold, the collection blends diamond-inspired brilliance with a vibrant palette of gemstones. Lightweight and fluid in design, Vyana’s silhouettes are bold, trendy, and versatile—reflecting the modern Indian woman who moves seamlessly between roles, traditions, and trends.
Alongside Vyana, Malabar Gold & Diamonds is also showcasing a range of traditional jewellery featuring exquisite gemstones and uncut diamonds at the Gemstone Jewellery Festival. As part of the festival, customers can avail up to 25% off on making charges for all gemstone and uncut diamond jewellery until September 7, 2025. Terms and conditions apply.
Commenting on the launch, M.P. Ahammed, Chairman, Malabar Group, said, “Vyana is more than a jewellery collection. It is an ode to the many shades of a woman’s spirit. Every gemstone in Vyana tells a story of strength, grace, and individuality. Just like the women who wear it, each piece radiates a brilliance that is truly one-of-a-kind.”
The launch is supported by the ‘Just Like Me’ campaign, featuring brand ambassador Srinidhi Shetty, who brings the collection’s spirit to life. Known for her poise and versatility, Srinidhi is described as “calm like aquamarine, graceful like pink topaz, and powerful like emerald”—qualities that align with the distinct characteristics represented by each gemstone in Vyana.
With Vyana, Malabar Gold & Diamonds continues its mission to blend global design sensibilities with Indian traditions, empowering women to embrace their authentic selves with elegance and confidence.
Operating over 400 showrooms across 13 countries, including India, the Middle East, Far East, USA, UK, Canada, and Australia, Malabar Gold & Diamonds serves more than 15 million customers worldwide. Supported by a 25,000-strong team across 26 countries, the brand is recognised for its diverse collections, quality craftsmanship, and customer-first approach.
Malabar’s Malabar Promises offer benefits such as transparent pricing, lifetime free maintenance at all global showrooms, and 100% exchange value for old gold and diamonds. All products are 100% HUID-compliant, and diamonds undergo a 28-point quality inspection with third-party certification. Purchases also include a complimentary one-year insurance plan.
Committed to responsible sourcing, Malabar procures gold and diamonds only from verified, authorised channels, backed by international certifications and strict quality control. The brand also allocates 5% of its profits to CSR initiatives in education, healthcare, housing, women’s empowerment, environmental sustainability, and hunger eradication.
