LOTTE Wellfood renews Stray Kids partnership for PEPERO, strengthens India growth strategy
Chennai: South Korean confectionery major LOTTE Wellfood has renewed its partnership with global K-pop phenomenon Stray Kids as the Global...
Social Panga launches intoai.studio to expand AI-powered creative capabilities
Mumbai: Social Panga, an integrated digital-first marketing agency, has announced the launch of intoai.studio, a dedicated AI-powered creative vertical aimed...
India’s Ad Market to Cross ₹2 Trillion in 2026 Despite Energy and Inflation Pressures: WPP Media
Mumbai: India's advertising industry is expected to surpass the ₹2 trillion mark in 2026, demonstrating resilience despite mounting geopolitical and...
The Leaf bags Digital Communications Mandate for Rainbow Children’s Hospital, BirthRight and BirthRight Fertility
Bengaluru: Bengaluru-based creative and marketing agency The Leaf has secured the social media and online reputation management mandate for Rainbow...
ULLU in advanced discussions to sell OTT platform, content library and digital infrastructure to international buyer
Mumbai: ULLU, the Indian OTT platform known for its niche and bold content offerings, is reportedly in advanced discussions to...
Fox to acquire Roku in $22 billion deal to create streaming and TV powerhouse
Mumbai: Fox Corporation has agreed to acquire streaming platform Roku in a cash-and-stock transaction valued at approximately $22 billion, a...
WPP Media raises global ad market forecast to $1.3 trillion as industry shrugs off war fears
Mumbai: WPP Media has significantly upgraded its global advertising outlook for 2026, forecasting the market will expand by 8.9% to...
The Price of Being First: India’s AI Surge and the Complexity It Left Behind
There is a particular kind of problem that only the ambitious encounter — the problem of having moved so fast...
Data-led optimisation works best when balanced with strong brand building: Vinay Tamboli, DataQuark – LS Digital
Medianews4u.com caught up with Vinay Tamboli, CEO, DataQuark, LS Digital around the recent launch of QuarkAssist, a modular data platform...
Lionsgate Play partners with PlayboxTV to expand access to premium Hollywood content in India
Mumbai: Lionsgate Play, the premium streaming platform known for its curated line-up of international entertainment, has announced a strategic partnership...
