The Acko Way: Pushing Boundaries, Welcoming Change
When Ashish Mishra started off at digital insurance player Acko in 2020 and wanted to hire a research firm, he...
Brands need competence and character; one without the other won’t work: S Subramanyeswar, MullenLowe Lintas Group
Delivering a keynote on ‘Effective Brand Communication & its Impact on Society’ at the World Public Relations Forum on September...
The print media will emerge stronger by our actions: Srinivasan Swamy, Chairman, Audit Bureau of Circulation
Srinivasan K Swamy, CMD of RK Swamy Limited, has been unanimously elected as the Chairman of Audit Bureau of Circulations...
Gini & Jony embarks on transformation journey, targets five-fold growth to Rs.1,000 cr
“There is no big (exclusive) kidswear brand in India as of now,” says Prem Ranjan, who took over as CEO...
How Britannia is adding zing to Ting Ting Ti-Ding
What explains the sudden infusion of freshness into some of the brands? From Good Day to 50-50 to Pure Magic...
The Veranda Learning playbook: Growing with acquisitions, growing the acquired
When public-listed company Veranda Learning Solutions announced its acquisition of majority stake (76 pc) in JK Shah Classes in November...
Weekend Rewind: Unacademy, Gadar 2, Jawan, Mumbai Press Club, Mahsa Amini
#Unacademy If you are looking for a balanced and rational analysis of the Unacademy fiasco this week involving its (now...
Air India: The change is visible, the intent unmissable
During a casual conversation with a group from the advertising-marketing-media world, I mentioned that I fly Air India by choice....
Weekend Rewind: Air India, Jailer, Asia Cup 2023, Independence Day, Mission Swades, Mahsa Amini
#AirIndia Air India unveiled its new identity this week and it was the talk of town. Good, bad and ugly,...
Planning for the future, with the rigour of a planner: Subbu’s Six-month Scorecard at MullenLowe Lintas
An advertising agency is most justly judged by its body of work. It must also be judged by business growth,...
