The first edition of Clutter Cutters Marketer Awards 2023 has been announced.
This is not a creative award. Well, not entirely.
This is not an award one enters.
This is also not an effectiveness award. So sorry, you cannot frame the problem and prove how you solved it. No AVs that open saying, “In India…”
The awards will simply seek to recognise marketers for popular and clutter-breaking real Indian marketing campaigns, as the name suggests.
There could be the one-off ‘innovation’ in the mix, but it’s got to be part of a wholesome thali.
The shortlists have been chosen with inputs from industry practitioners, and campaigns as reported and reviewed by ClutterCutters.in, between January 2022 and June 2023. This period is applicable only for the inaugural edition.
Unlike a standalone creative, media or effectiveness award, which recognise a single piece of work or a campaign, Clutter Cutters Marketer Awards will consider multiple popular campaigns on a brand (or a bunch of brands of a company), in the specified period.
The list of nominees is being populated and will not go beyond a total of 15.
The list of winners will not go beyond a total of 5. Ideally, we would like to keep it to the top three but let’s face it – there are too many deserving contenders.
The list of winners will be arrived at by a combination of:
(i) Cumulative CC Score (Clutter Cutters Score as a function of A, B, C and a few others that are best revealed while announcing winners)
(ii) Number of brand campaigns that met the CC criteria
(iii) Number of brands that met the CC criteria
In case of a tie:
(iv) Perceived brand/s lift/s amongst a select panel
The list of nominees will be revealed in due course. Winners will be announced in November 2023.
To view the campaigns that are likely to get marketers behind them nominated, catch the weekly reviews through the eligibility period on ClutterCutters.in.
Site updates and reviews will resume post a revamp after the Clutter Cutters Marketer Awards 2023.
Watch this space for more.
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