Beyond Vanity Metrics: Why 2025 Became the Year of Meaningful Influence
For years, influencer marketing in India grew on a foundation of shallow indicators—follower counts, likes, and impressions. These vanity metrics...
The Age of AI Browsers: Will Atlas, Perplexity, and Gemini Redefine SEO & Discovery?
These are the times when you get up in the morning and half of your world changes, at least digitally....
Beyond Likes and Views: The Quiet Crisis in How India Measures Digital Success
In boardrooms across India, the same question echoes every month: “How is our engagement looking?” The answer is almost always...
Pantone’s 2026 COTY Rooted in Holistic Healing
In early December, the Pantone Colour Institute announced its Colour of the Year (COTY) 2026: Pantone 11-4201 Cloud Dancer —...
Let’s Believe in Creative Business Ideas
For many years, advertising agencies were known for one thing: Creative concepts. A funny film, a catchy jingle, a nice...
How 2025’s Quiet Marketing Revolution Is Already Shaping the Playbook for 2026
The year 2025 did not seem disruptive online, but a silent marketing revolution is transforming the thinking and functioning of...
The Challenge of Ad Fatigue and Information Overload
Across digital ecosystems, information travels with a speed and density that leave limited room for reflective processing, and advertising content...
How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...
From Peak Rush to Real Relationships: AI’s Role in Black Friday Engagement
Black Friday has quietly become the period when customer intent is more visible than at any other point in the...
“In the Search of Reach, Advertisers Lost Awareness,” says Arun Raghav, President of CTV Scale
For decades, Linear TV advertising was the undisputed champion of brand-building. It offered massive reach, a larger-screen video experience, and...
