Matrimony and the Business of Division
A few days ago, I came across an advertisement from a leading matrimonial platform. At first glance, it looked like...
Truth Before TRP: Rebuilding Trust in Hindi News
A democracy can survive disagreements. It can survive political rivalry, ideological battles, and even periods of uncertainty. What it cannot...
How small and mid-sized businesses in India can build media presence without large budgets
While interacting with the founders of the emerging businesses, one thing becomes clearer every day. The founders who are still...
From Signals to Decisions: How Artificial Intelligence is Turning Attention into Measurable Outcomes
In today’s digital economy, customer attention has become one of the most valuable business assets. Every click, search, scroll, app...
In the AI Era, What Becomes an Agency’s Real Value?
Artificial intelligence is no longer on the edge of creative work. It is inside the workflow. It is writing, designing,...
“From Baahubali to Bots: Will Indian Cinema Lead the World’s AI Content Revolution?”
In 2015, S.S. Rajamouli spent approximately ₹250 crore to create visual effects sequences in Baahubali: The Beginning that Hollywood studios...
Storytelling-led campaigns: How real estate brands are redefining property marketing in India
The Indian real estate sector is not just evolving in what it builds it is fundamentally transforming how it communicates....
Zee, FIFA, and the Harder Game That Starts Now
JioStar looked at FIFA 2026 and said no. Sony looked and stepped back. Doordarshan passed without ceremony. Three of India's...
How Gen Z and Young India Are Redefining Brand Loyalty in the Era of Digital Overload
Price, value, and quality easily occupy the top three places when it comes to the factors driving brand loyalty. What...
Moving From Defensive Brand Safety to Offensive Brand Suitability
India's digital advertising ecosystem is at an inflexion point. Affordable mobile data has brought hundreds of millions of Indians online,...
