Creating People-Centric Branding: The Power of Relationships and Collaboration
2025 is the year of the community in marketing. Gone are the days of one-sided communication with users, where marketing...
Why Traditional Analytics Fail to Measure “Dark Social” Impact
Most analytics tools track visible interactions — clicks, referral sources, and conversions. But the real influence in B2B marketing often...
Redefining Remembrance: How Millennials and Gen Z Are Embracing Digital Memorials
When I began this journey, my purpose was clear—to transform how we remember and celebrate those we've lost. Memorials should...
Nostalgia Marketing: Are Brands Stuck in the Wrong Decade?
The era of Beyblades battles during breaks, Farmville farms that needed watering, Shinchan’s mischievous antics on TV, and Why This...
The Science (and Art) of Naming a Brand
“What’s in a name?” Shakespeare famously asked. If you are a legacy brand with decades of history, maybe not much....
From Scoreboards to Storyboards: Winning Indian Fans with Narratives
If there’s one thing India loves as much as cricket, it’s a good story. And when you marry the two,...
The Role of AI Enablement services in building retail business in India
India's liberalization in the 1980s led it to becoming a powerhouse in the IT and IT-enabled services sector. Their newfound...
The Quality Era will Reshape Indian Digital Advertising says Arun Raghav, Founder of BEglobal
There is a growing concern, that the changes in Indian digital advertising might worsen the ecosystem instead of improving it....
How Generative AI Is Revolutionizing Content Creation in Digital Marketing
AI! Being the buzz of the century one can safely say that AI is here to stay and to make...
OTT Campaign vs. Traditional TV Campaign: How Data and Metrics Are Driving the Shift
The evolution of television advertising is witnessing a dramatic shift from traditional TV to Over-the-Top (OTT) and Connected TV (CTV)...
