For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...

A new kind of influencer controversy is forcing marketers to confront an uncomfortable question: When does digital innovation become consumer...

There is a particular kind of marketing anxiety that sets in the day after an influencer campaign ends. The content...

Mumbai: Veteran communications leader Ameer Ismail has announced the launch of Apostrophe Ventures, a new global agency platform designed to...

There is a well established principle in nutrition science that the brain takes roughly 12 to 20 minutes to register...

Why the future of marketing will be won not by better dashboards, but by better sensing systems. 1. The Lesson...

More than 180 million people around the world work as independent sellers in direct selling today, according to the Global...

Imagine you are on your way to the office, and you might pass four or five billboards at most. Hundreds...

The media and entertainment industry has always been shaped by technological evolution. From the transition from silent films to sound,...

A few days ago, I came across an advertisement from a leading matrimonial platform. At first glance, it looked like...