A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...

Market presence can be created through capacity, distribution and communication, but market leadership must be earned through performance. This is...

Retail media has fundamentally reshaped how brands drive growth, turning digital commerce into one of the most measurable advertising environments....

For two decades, marketing ran on one principle: people search, compare, then buy. Win the ranking, win the traffic, win...

The Indian digital landscape resembles a railway station platform at peak hours. It’s crowded, saturated and everyone is in a...

For more than two decades, digital marketing has revolved around visibility. Search engines, social media platforms, content marketing, and paid...

For much of July, the Indian consumer's Instagram feed told two stories at once. In one, students at Jantar Mantar...

Every few years, an appointment comes along that the industry wants to read as a single story, when it is...

When I first heard the topic, the first thing I thought was how it was all cyclical. PR started off...

India's live commerce story is not a race to catch up with Southeast Asian markets because that was never the...