Monsoon Marketing: The Real-Time Moment You Can Predict
Every June, the monsoon crashes across India like a curtain-raiser to a national play. Unlike fleeting pop-culture moments (viral memes,...
The Human Side of PR: Connecting Through Emotions Rather Than Just Promotion
Every week, I meet several startup founders full of passion. They come with incredible ideas and innovations. And almost every...
How OTT is Shaping the Next Generation of News Consumers
OTT platforms have quickly emerged as the preferred medium for digital video consumption in India. While these platforms initially gained...
The Psychology of the Pavement: How DOOH Shapes Daily Urban Behaviour Without Us Noticing
Every day, as we navigate bustling streets, wait at crossings, commute through railway stations, or walk past malls, our attention...
How AI is Becoming the Brain Behind Personalised Marketing at Scale?
AI is leading the marketing revolution by enabling personalised, impactful, and targeted campaigns at the mass level. B2B marketing has...
Arun Nanda the Ad man who defined an era
The advertising world has lost another legend with the passing of Mr. Arun Nanda. His role in shaping Rediffusion into...
The Great Indian Festival Paradox: Celebrating Amid Economic Headwinds
Introduction Having spent three decades navigating the intricate currents of media strategy, I have witnessed firsthand how economic tides shape...
The Creative and Technical Journey of Building the Dog Cam
In professional sports, mascots have served as an em4blem of tournaments, and team identities. People often remember the 2010 Commonwealth...
Why India is set to Leapfrog Western Markets with outcome-based advertising
India’s digital advertising scene is evolving fast, so fast that it might actually outpace more mature markets when it comes...
10 Solid Reasons Why You Must Fire Your Digital Agency Right Now!
Engaging a digital agency is a monumental decision. You're putting your brand's online growth, customer interaction, and — most importantly...
