In today’s world, public figures, influencers, and content creators live under constant scrutiny. With the rise of digital media, every...

You might have come across the phrase “less is more” before, but from a brand communications perspective, is less really...

India’s biggest T20 cricket tournament is in full swing, and the excitement is off the charts. With more than a...

Is the Tata Mumbai Marathon the second largest sports IP in India after the TATA IPL, both commercially and in...

Creativity in marketing is often viewed as the spark that catches attention, the element that makes a campaign memorable. The...

With the rapid growth of internet penetration, mobile usage, and data availability, the advertising landscape has undergone a seismic shift....

Marketing automation has come a long way from its early days of simple, rules-based workflows. Initially, automation platforms allowed marketers...

Not too long ago, influencer marketing felt like the wild west. Brand deals were forged in the DMs, followers were...

As the excitement builds for IPL 2025, author Ganapathy Viswanathan explores how brands continue to invest in cricket and the...

For over 25 years, I’ve led businesses and creative teams, shaping narratives that resonate across industries and cultures. I guide...