The Unfinished Pursuit: Achieving True Equality for Women and Girls
For over 25 years, I’ve led businesses and creative teams, shaping narratives that resonate across industries and cultures. I guide...
Beyond the Mainstream: Exploring Underrepresented Genres in Indian OTT
The Indian Over-The-Top (OTT) content landscape is undergoing a remarkable transformation, shaped by the evolving preferences of a diverse and...
The Role of Market Research in Shaping Winning Marketing Strategies
In the current business world, market research is no longer just an instrument but has become a strategic necessity for...
How Can Brands Unlock the True Potential of Trade Shows by Blending Digital and Offline Marketing?
Trade shows have been a foundation for a long time for businesses looking to amplify their reach, connect with industry...
ROI in Marketing: How to Maximize Returns from Limited Budgets
In today's competitive landscape, marketing is no longer just about generating sales—it’s about achieving a high return on investment (ROI)....
Understanding the role of Broadcast Graphics in Digital Newsrooms
The world of Digital Newsrooms has changed significantly over the past decade, transforming how consumers engage with information. With audiences...
From Prime Time to Screen Time: How is YouTube changing content consumption
‘To TV or not to TV, that is the question.’ Recently, Neal Mohan, CEO, YouTube mentioned that ‘YouTube is the...
The Shift from LLMs to SLMs for Specialized Video Content
If you're in the business of AI-driven content, you've probably noticed a growing challenge— Large Language Models (LLMs) are powerful,...
Creating People-Centric Branding: The Power of Relationships and Collaboration
2025 is the year of the community in marketing. Gone are the days of one-sided communication with users, where marketing...
Why Traditional Analytics Fail to Measure “Dark Social” Impact
Most analytics tools track visible interactions — clicks, referral sources, and conversions. But the real influence in B2B marketing often...
