Regardless of the industry, the marketing function has become, the company's most data-driven division. Despite this, not all marketing organizations...

Any business's success depends on its ability to articulate and live its purpose clearly. If the purpose is to land...

Indian startups are staring at falling valuations and a slowdown in funding with VCs advising founders to conserve cash and...

Digital disruptions are taking place in the BFSI industry and its time BFSI advertising adapted to the current changes. BFSI...

A report from IBM found that the pandemic accelerated the push towards e-commerce by 5 years. Similarly, in this time,...

The Indian retail sector has seen substantial changes as a result of the recent expansion of e-commerce and consumers' growing...

Finally, advertising agencies have a chance to reinvent themselves. All along they have been happy to play the role of...

Is brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop an obsession with...

NFTs are the latest buzzword to have entered the marketing industry. And while it has been drawing various reactions from...

Digital advertising delivers value for businesses by helping them engage their audience in the virtual world. In the digital ecosystem,...