What possibilities do NFT marketplaces have in the future?
Non Fungible Token commonly known as NFTs is a certified digital asset on a blockchain with unique identification codes and...
How moment marketing can help maximize digital touchpoints?
Digitalization has become the new normal in the domain of marketing. It can be easily said that marketing has been...
Dus – Dus ki Daud (The run of 10-10) – My experiment with performance: Kartik Vishwanathan
Other than the familiar sounding title, this hasn’t got any other similarities with Aamir’s run in one of his popular...
Did we jump the gun too fast for Metaverse?
Blink, and you miss another important update in the dynamic digital marketing landscape. The world as we know it is...
The ‘Average’ Indian Automobile Commercial
The night is dark, perhaps just before dawn. City lights abound, with the road a ribbon stippling across the landscape....
What justifies brand ambassadors in marketing strategy?
The value of constructing a company's brand identity, producing original content, and using advertising and social media marketing techniques is...
Why is Public Relations vital in the Real Estate Sector?
An intriguing aspect in the construction sector is the 7.5% rise in the current quarter of FY22, compared to a...
How social media provides new opportunities for brands to drive consumer interest
If your company's marketing plan consists just of a website, you're missing out on a lot of potential customers. According...
How can PR create brand advocacy?
When competitors' brands overshadow your company's, it can be very frustrating. And without brand visibility, no matter how good your...
The menace of fake reviews and a counter from DOCA
The Department of Consumer Affairs recently announced a framework to keep a check on fake reviews of products and services...
