The rising importance of production music
The music industry is undergoing a profound change. On the one hand, music discovery has shifted from radio to streaming,...
How is technology enhancing the strength of modern marketing?
Even a needle in the haystack today is integrated with advanced technology. Everything depends on technology, from how an individual...
The role and importance of Performance marketing in the BFSI Industry
With rapidly increasing digital space, organizations are finding it necessary to indulge performance marketing in their marketing strategy for reaching...
The quick Rule book for Programmatic Media Buying
Plenty of research and well-planned thought process goes into formulating the digital marketing strategy for customer acquisition. In the earlier...
The influence of Performance Marketing on the landscape of Direct-to-Consumer brands
We are living in an era where online marketing is evolving at a breakneck pace. Brands are adopting performance marketing...
On the occasion of India’s 75th Independence Day, here’s looking back at how seniors have been represented in Indian advertising in the past decades
Independent India is a senior citizen. It has been through its share of ups and downs, seen times change and...
Why content creators need to embrace OTT platforms for better growth and impact
OTT (over-the-top) services have received a lot of attention in the last three years, completely transforming the way we consume...
How can advertisers address trust deficit for BFSI brands?
The Indian BFSI sector has witnessed exponential growth in recent years as the sector has been valued at over INR...
CMOs – New Leaders of Data Than Self-Servicing Data Advocates
Regardless of the industry, the marketing function has become, the company's most data-driven division. Despite this, not all marketing organizations...
Purpose-led marketing for start-ups
Any business's success depends on its ability to articulate and live its purpose clearly. If the purpose is to land...
