Opinion: Influencer Marketing: A Double Edged Sword
Social media influencers have recently made headlines for peculiar reasons. Elvish Yadav, the winner of ‘Bigg Boss’ OTT and a...
Opinion: Out of Home is still in
This week, I had the opportunity to travel from Mumbai to Pune for work, enjoying a breathtaking drive along the...
Brand Transformations: The Power of Cause Marketing and Temporary Rebranding
On Father's Day, my daughters offered to treat me to a delightful lunch outing in Pune. The prospect of a...
The Curious Case of AI Development
Earlier this week, PM Modi called for the adoption of AI tools in the legal profession during the Platinum Jubilee...
