Ad-Tech

CANNES: In a major move to future-proof media planning and elevate client growth strategies, Dentsu has announced a strategic partnership...

Mumbai: Tata Play, a Direct to Home (DTH) provider, is set to expand its Addressable Ads offering in partnership with...

Mumbai: Criteo, the commerce media company, has announced a landmark global commerce media partnership with dentsu, one of the world’s...

Mumbai: DoubleVerify, a software platform for media quality verification, ad performance optimization, and campaign outcome measurement, today announced the launch...

New Delhi: Integral Ad Science, a global leader in media measurement and optimization, has announced a pioneering, first-to-market partnership with...

Mumbai: Criteo, the global commerce media platform, has unveiled a revitalized brand direction that underscores its commitment to reimagining the...

New Delhi: ClanConnect, an AI-powered influencer marketing platform, has launched prepaid packages for brands, agencies, and businesses of all sizes....

Mumbai: Deal Desk introduces advanced transparency and real-time insights into deal performance, quality, and pacing. This helps advertisers and publishers...

New Delhi: Adobe has announced a major expansion of its agentic AI capabilities within the Adobe Experience Platform (AEP), introducing...

Mumbai: Nielsen and VIZIO’s Inscape have announced an extension of their strategic data relationship, reinforcing a collaboration that began in...