Ad-Tech

Mumbai: Snapchat India has introduced Sponsored Snaps, an exciting new ad format designed to help brands connect with Gen Z...

New Delhi: Ipsos, a market research firm, has launched Creative|Spark AI in India, an innovative ad evaluation solution that delivers...

New Delhi: Zyler.ai, an AI-driven analytics startup, has launched its revolutionary marketing analytics platform, designed to help businesses adapt to...

Mumbai: A sophisticated ad fraud operation, codenamed Vapor, has been uncovered by the IAS Threat Lab, revealing an extensive network...

Mumbai: Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, an independent identity solution, as...

New Delhi: Amazon Ads has unveiled the launch of Sponsored TV in India, a self-service ad solution designed to enable...

Mumbai: Segwise, the AI-first User Acquisition (UA) platform, has announced the launch of its Creative Analytics and Insights feature as...

Mumbai: CereOne Media, a digital advertising solutions provider, has officially announced its partnership with Yahoo Demand-Side Platform (DSP) to introduce...

Mumbai: Moloco has announced a successful collaboration with global game publisher KRAFTON. The partnership saw KRAFTON leverage Moloco’s Connected TV...

Singapore: Analytic Edge (a C5i company), a provider of marketing and sales analytics solutions, has announced that it is now...