Mumbai: The All India Gaming Federation (AIGF) has welcomed Meta’s newly updated advertising policy that now permits real money gaming (RMG) operators in India to advertise on its platforms—provided they meet defined regulatory requirements. As per the guidelines announced Thursday, RMG advertisers must obtain prior written permission from Meta and ensure ads are not targeted toward users under the age of 18. The move is being hailed as a major development toward legitimizing and streamlining RMG advertising in India.
Roland Landers, CEO of the All India Gaming Federation, expressed strong support for Meta’s decision, stating, “We welcome Meta’s significant shift in its advertising policy towards greater clarity and compliance for Real Money Gaming (RMG) advertisers. The new framework is a major step forward in aligning global platform policy with India’s regulatory and legal realities. It ensures that only authorized, responsible operators can access Meta’s ad inventory while protecting users especially minors from exposure to unregulated gaming content.”
Landers emphasized AIGF’s long-standing commitment to responsible self-regulation in the gaming sector.
“As the oldest and largest industry body for online skill gaming in India, AIGF has long championed self-regulation and legality in gaming. For nearly a decade, we have run the most exhaustive voluntary skill game certification process in the country, rooted in legal validation and integrity. We are pleased that Meta now recognizes AIGF-issued certificates as valid proof for legal and skill-based classification of games.”
He further noted the broader implications of this development, adding, “This milestone reflects the impact of sustained industry-platform dialogue and positions India’s legitimate gaming sector for more responsible and structured growth in digital advertising environments.”
Meta’s policy change comes at a crucial time when the RMG industry in India is seeking clearer ad frameworks and greater transparency from global digital platforms. AIGF views this alignment as a positive outcome for regulated operators, players, and the larger digital ecosystem, setting a precedent for other tech platforms to follow.
