Analysis

According to TAM AdEx-Female Sports Celebrity Endorsement Report, second half of the year 2022 witnessed 30pc ad volume growth as...

According to the latest report by Redseer Strategy Consultants, Indian short-form video (SFV) market monetisation is at the cusp of...

According to the Chrome DM's cross-media measurement report, which was launched on February 23rd, Disney+ Hotstar dominates the OTT market...

According to an online survey by Housr, which covered more than 600 millennials across India, Netflix emerged as the most...

According to a research by Aprais and WARC, the global authority on marketing effectiveness, strength of the relationship between clients...

India’s OTT market revenue is expected to reach almost US$5.3 bn by 2027 from about US$2.35 bn in 2022. According...

According to the third edition of Wunderman Thompson Commerce & Technology’s B2B Future Shopper report report, B2B Buyers often want...

MMA and GroupM have come together to launch a playbook, with inputs from Amazon, on the Voice/Audio landscape in India...

The Advertising Standards Council of India (ASCI) released a short report titled ‘Influencer Trust Report’ preceding its Brand Influencer Summit...

Mumbai: GroupM India released its TYNY report today, highlighting the advertising expenditure forecast for 2023. The agency predicts INR 20,000...