Analysis
Global TV media costs increase 31.2% post pandemic: WARC
WARC's latest analysis found that media inflation is driving up the cost of advertising across channels, with TV most affected. ...
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56% believe that India will be a developed economy in 25 Years, as per Axis My India August CSI Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a...
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Rural India Takes Driving Seat in India’s Internet Usage Growth: IAMAI Kantar Report
The recently released IAMAI Kantar report titled ‘Internet in India’, based on ICUBE 2021 study, reflects a remarkable surge in...
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Parle is India’s Most Chosen FMCG Brand for a record 10th year in a row: Kantar Brand Footprint India Report
Kantar India released the 10th anniversary edition of its annual Brand Footprint report today. The report ranks the Most Chosen...
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Authenticity drives brand affinity for Indian Gen Z, reveals BBC Studios study
BBC Studios today announced the findings of a new in-depth study into Generation Z, focused on revealing the preferences and...
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Indian shortform apps have a monetization opportunity of $19Bn by 2030: Redseer
Indian shortform apps have a monetization opportunity of $19Bn by 2030, and by 2025 they are expected to double their...
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E-commerce gig hiring picks up steam ahead of festive season: Taskmo Gig Index
Taskmo, Quess Corp. backed, an on-demand Gig Tech platform has witnessed over 66% rise in gig work during the month...
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U.S. Retailers Risk Losing 85% of Online Shoppers Due to Poor Delivery Experience, Reveals FarEye Survey
FarEye’s Last Mile Mandate Consumer Survey of approximately 1,000 U.S. consumers conducted in June 2022, revealed that 85% of consumers...
Read moreDetailsInvasion of Ukraine is top concern for India followed by Cost-of-living crisis & Climate changes: Kantar’s Global Issues Barometer
In the recently released data from Kantar’s Global Issues Barometer, Kantar has found that the invasion of Ukraine remains the...
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Online advertisements influence 55% of health insurance buyers: WATPapers
WATConsult, the globally awarded hybrid digital agency from Dentsu Creative India, has released its latest issue of monthly WATPapers. Titled...
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