Analysis

“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states...

Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the...

Indian employees are unwilling to go back to the office full-time as they are relishing the hybrid work model, which...

81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according...

Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top...

YouGov’s new research reveals among the various categories of products and services endorsed by social media influencers, urban Indians claim...

Interbrand has today announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one...

Lumikai, an Indian Gaming, and Interactive Media Venture Capital Fund, today released the first look of its annual ‘State of...

The past two decades have seen rapid transformations in the media landscape with the number of options available to advertisers...

Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a...