Analysis
Investment in thought leadership positively impacts brand value and valuations of unicorns, suggests Mavericks Report
New Delhi: ‘Voice of Influence’, a research report by reputation management advisory, The Mavericks India in collaboration with media monitoring...
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Only 2.1 pc Gen-Z follow celebrities, 97.9 pc pick influencers: OMG Content Study
Only 2.1 pc Gen-Z individuals (born 1997-2012) follow celebrities, while 97.9 pc follow influencers, according to a comparative data study...
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Harvard Business Review Study points higher returns to Advertisers from traditional media, higher trust factor of Traditional Media
Mumbai: The Harvard Business Review, in an article titled “Why Marketers Are Returning to Traditional Advertising” highlights that a shift...
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Chrome DM Week 18: Infotainment genre emerges as the top gainer
According to Chrome Data Analytics and Media data for week-18, 2022, Infotainment genre became the top gainers of the week...
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Early-onset of summer and heatwave pushes demand for ACs & Inverters by 62% across India: Justdial Consumer Insights
Mumbai: The early onset of summer and the severe heatwave have pushed up demand for ACs and inverters across the...
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Massive Opportunity to Unlock the Economic Value of Responsible Self-Medication in India, reveals Study
Mumbai: Havas Life Sorento, the health division agency of Havas Group India, recently commissioned a study, Value Of OTC in...
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India’s Used Electronic Market Growing at 16% CAGR to be Worth USD 11 Bn by FY26: Redseer
The used electronic market in India is rapidly growing at 16% CAGR and is expected to be worth USD 11Bn...
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Dream11 and Tata Neu are the most noticed brands during this IPL season as per Axis My India May CSI Survey
Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI),...
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New Data From Adjust Shows Record in-app Revenue Months for Fintech, E-commerce and Gaming in 2021
Bangalore: Adjust, a global mobile marketing analytics platform, today released its annual Mobile app trends report, showing that mobile app...
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India’s Retail Industry to resume its growth trajectory and grow at 10% to reach approximately $2 Tn by 2032 says a new BCG-RAI Report
Mumbai: Retailers Association of India (RAI) organized its flagship event, The Retail Leadership Summit, with Boston Consulting Group (BCG) as...
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