Analysis

Mumbai: Interactive Television (iTV), an Indian cinema advertising company, a part of GroupM India, along with media consulting firm Ormax...

PhonePe, an Indian digital payments company, in collaboration with Boston Consulting Group (BCG), today unveiled a report titled, “Digital payments...

Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index...

WATConsult, an Isobar Company and the hybrid digital agency from dentsu India, has released the 5th report of WATInsights -...

New Delhi: According to the latest report of the Ipsos What Worries the World global monthly survey, at least 4...

A new global survey conducted by Ipsos for the World Economic Forum finds about half of adults across 29 countries...

New Delhi: ‘Voice of Influence’, a research report by reputation management advisory, The Mavericks India in collaboration with media monitoring...

Only 2.1 pc Gen-Z individuals (born 1997-2012) follow celebrities, while 97.9 pc follow influencers, according to a comparative data study...

Mumbai: The Harvard Business Review, in an article titled “Why Marketers Are Returning to Traditional Advertising” highlights that a shift...

According to Chrome Data Analytics and Media data for week-18, 2022, Infotainment genre became the top gainers of the week...