Analysis

Mumbai: E-commerce order volumes during the first six days of the festive season have recorded a 21% year-on-year increase, according...

Mumbai: Kantar, a marketing data and analytics company, has announced the launch of its dedicated Public & Developmental Sector Practice...

Delhi: Snapchat has announced significant momentum in India’s creator ecosystem, driven by rising content engagement, a surge in new creations,...

Mumbai: ‘Streaming the Paradox – Gen-Z and the Intergenerational Remix’, a landmark study conducted by Zee Entertainment Enterprises Ltd. (‘Z’)...

Mumbai: The global advertising market has received its first outlook upgrade in more than a year, with spend now forecast...

New Delhi: India’s 377 million Gen Z consumers are increasingly turning to the open internet for discovery, engagement, and self-expression,...

Mumbai: Kroll, a provider of global financial and risk advisory solutions, has announced the ranking of India’s most powerful celebrity...

Mumbai: The digital advertising ecosystem in India is witnessing an unprecedented surge. According to the TAM AdEx Half Yearly Report...

Mumbai: KPMG in India, a professional services firm, has announced a strategic alliance with Culturelytics Private Limited (“Culturelytics”), a pioneering...

Mumbai: Media Research Users Council India (MRUCI) held its 31st Annual General Meeting (AGM) on Monday, September 22, 2025, announcing...