Analysis
YouTube remains the leader in the streaming, social and photo and video space due to both depth and breadth of engagement: Report
Mumbai: Despite early adopter status, Social Apps are still in high demand, 74 billion Social Apps were downloaded to date...
Read moreDetails
42% families to spend more or same this festive season, finds Axis My India study on Consumer Sentiment
Mumbai: Axis My India, a leading consumer data intelligence company, released its findings of the India Consumer Sentiment Index, a...
Read moreDetails
Rural India positive about economic recovery: Kantar and GroupM Dialogue Factory Rural COVID Barometer Report
Mumbai: Kantar, the world’s leading evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory...
Read moreDetails
MSME businesses no longer ready to play safe; they are willing to invest despite the current COVID scenario: Kantar ITOPS 2020 study
New Delhi: As per Kantar’s ITOPS 2020 study which completes 25 years of tracking the MSME market in India, covering...
Read moreDetails
45% of respondents are physically healthier than before the pandemic, but mentally struggling: WT Study
Mumbai: A new four-country study by Wunderman Thompson uncovers the emerging landscape of post-pandemic health around Asia Pacific. The report...
Read moreDetails
Majority Indians spend 1 to 4 hours on Connected TV, over 66% people subscribe to more than 1 OTT app: Report
India CTV Report 2021 - Mapping Connected TV (CTV) Viewership in India and the Opportunities for Brands” a report from...
Read moreDetails
Indian Marketers embrace change and prioritise the customer: Salesforce Research
Bangalore: Salesforce, the global leader in CRM, today released the seventh edition of its ‘State of Marketing’ report based on a survey of...
Read moreDetails
TikTok tops the Ad Equity charts for a second year
International: Kantar, the world’s leading data, insights and consulting company today releases Media Reactions 2021, the second edition of Kantar’s...
Read moreDetails
Study reveals how the pandemic has negatively affected working women of India
A study undertaken by Economix Consulting Group (ECG), a niche consulting and analytics firm, unveiled a research report on the impact of COVID-19 on urban working women in India....
Read moreDetails
91 Percent of Indians plan to shop as optimism rides high for the upcoming festive season
New Delhi: After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season...
Read moreDetails
