Analysis
Demand for automobiles strong owing to safety concerns; SUVs, Electric Vehicles & Indian Automakers gaining ground: PAYBACK-Unomer Consumer Mobility Study
Mumbai: A recent study conducted on Fuel loyalists (Consumers who regularly spend on fuel for passenger vehicles, over the last...
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Reykjavík Index for Leadership finds no reduction in prejudice expressed against female leaders
New Delhi: Women Political Leaders and Kantar, creators of The Reykjavik Index for Leadership, have found that as the world...
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73% internet users consume content on social media everyday: ShareChat report
Mumbai: ShareChat, India’s leading social media platform, today released a report titled ‘Understanding India’s Next Billion Internet Users’, with Nielsen...
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Ipsos Research reveals that BBC remains top international news brand in India
Industry research body Ipsos today announced that the BBC is the number one international news brand in the English language...
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October sees 7% downward slide in optimism for Urban Indians, over Sept 2020: Ipsos What Worries the World Monthly Survey
New Delhi: October 2020 has seen a 7% downward slide in optimism for urban Indians over Sept 2020. But India...
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AppsFlyer-Facebook Report provides strong Retention Playbook to build Business Momentum beyond Diwali
Bengaluru: AppsFlyer, the global attribution leader, today released a joint report with Facebook, ‘The Essential Guide to the Indian Festive...
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90% Pharma marketers say non-transparency a major bottleneck in digital adoption in Rx drug marketing: Doceree survey
90% of Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach and results’ is a major bottleneck in...
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Video entertainment adspend will achieve stability despite pandemic; India’s TV ad market to grow rapidly: Zenith forecast
Increased viewing, content and competition mean adspend by video entertainment brands will fall just 0.2% in 2020 Video brands will...
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BARC WK 42: Zee TV achieves the 2nd spot in Hindi GEC Pay-TV category; Star Utsav leads Hindi GEC Rural
For week 42 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 936mn impressions. In...
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Critical Christmas Q4 2020 forecast down £724m year-on-year
London: The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the...
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