Analysis
Laqshya Media Group’s study on travel time shows the second wave is heading out and traffic jams are coming in
Mumbai: Laqshya Media has done a comprehensive study on travel times in the top 9 cities of India from 8...
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68% of Indian consumers would be put off buying again from a brand due to a bad experience: OpenText Survey
Chennai: New research from OpenText reveals the extent to which the pandemic has changed customers’ expectations of brands, and the increasingly...
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Total Global Entertainment and Media revenue fell -3.8% year on year in 2020: PwC Outlook
PwC has released their special report on the annual Global Entertainment & Media Outlook. Now in its 22nd year, the...
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COVID-19 Accelerates Brand Safety Risk to Five Times: Reports mFilterIt
Gurugram: mFilterIt, the leading global Fraud Detection & Prevention Company aims to sensitize the marketers and brand custodians on an industry-wide...
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Embedded Finance Market Value to Exceed $138 Billion in 2026, as APIs Intensify Fintech Competitive Landscape: Juniper Research
A new study from Juniper Research has found that the value of the embedded finance market will exceed $138 billion in...
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Consumer Confidence inches up by 1.1 percentage points in July 2021: Refinitiv-Ipsos India monthly PCSI
New Delhi: Consumer Confidence for urban Indians has slightly improved and inched up by 1.1 percentage points in July 2021,...
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Online and hyperlocal services, E-learning related Searches See Massive Growth Due to the Pandemic: InMobi Report
Bengaluru: The past year has been pivotal for digital marketing with digital growth leapfrogging across industries. According to the InMobi...
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India’s digital ad market to grow ~10x in the next ten years; likely contribute 70-85% of the total ad market: Report
While the new-age companies have been majorly spending on digital ads over the recent years, traditional companies are also increasingly...
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Indian Direct Selling Industry Registers 28 % Y-o-YGrowth, currently valued at INR 16,776 Crore in 2019-20: IDSA Annual Survey Report
The Indian Direct Selling Industry registered a healthy year-on-year growth of 28%, with the gross industry turnover at INR 16,776...
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Urban Indians’ views polarized between “Go” and “No Go” for Tokyo 2020 Summer Olympics: Ipsos Global Survey
New Delhi: With the pandemic far from over and the postponed Tokyo 2020 Summer Olympics slated to be held from...
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