Analysis
Kantar CX+ 2020: Netflix, Tatasky, Jio & Airtel emerge as Leaders in the TMT sector in India
New Delhi: We are living in an era where experience is everything – whether it is experience derived out of...
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Consumer sentiment upbeat on domestic travel, but constrained by budgets:PAYBACK-Unomer Travel Study
New Delhi: The much-awaited festive season is already showing signs of growth spurts across popular spend categories with the recent...
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The Knot Worldwide Releases Global COVID-19 Wedding Report; Sheds Light on the Future of Weddings in India During the Pandemic
New Delhi: With over four decades of expertise in the wedding industry, The Knot Worldwide, the largest wedding technology company in the...
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Mobile video is top priority for APAC marketers as ad budgets remain resilient despite the COVID-19 crisis
International: Asia Pacific is a leader in mobile adoption and will likely continue to be so with nearly all marketing...
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South GECs WK 41: Star Maa leads the Telugu market; Star Vijay at No. 2 in the Tamil market
According to BARC Ratings of South GEC for week 41, the following are the ranking of various Regional GECs. Malayalam:...
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BARC WK 41: Colors achieves the 2nd spot in Hindi GEC Pay-TV and Hindi GEC Urban category; Star Utsav leads Hindi GEC Rural
For week 41 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 890mn impressions. In...
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90% of Indians say that financial health has a profound impact on their well-being: Scripbox survey for World Savings Day
Bengaluru: Financial and physical health has been among the top two stressors for Indians amid Covid-19 ahead of relationships and...
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Google Hits #1 Position in Mobile App Advertising in the Indian Subcontinent, According to AppsFlyer’s Latest Performance Index
Bengaluru: AppsFlyer, the global attribution leader, today released the 11th edition of its Performance Index. According to the report, Google...
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Wedding Season drives up the online search for Beauty Parlours, Clothing Rentals & Matrimonial Services in September
New Delhi: A study undertaken by Sulekha.com, India’s leading AI-driven tech platform for expert services has unveiled interesting trends and...
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Consumer Confidence downgrades by 0.3 percentage points in October 2020: Refinitiv-Ipsos monthly India PCSI
New Delhi: Consumer Confidence has declined by 0.3 percentage points in October 2020, according to the monthly Refinitiv-Ipsos Primary Consumer...
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