Analysis
South GECs WK 37: Asianet leads Malayalam market; Udaya TV achieves 2nd spot in Kannada market
According to BARC Ratings of South GEC for week 37, the following are the ranking of various Regional GECs. Malayalam:...
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BARC WK 37: Star Plus leads the chart for Hindi GEC Pay-TV and Hindi GEC Urban; Zee Anmol secures the 2nd spot in Hindi GEC Rural
For week 37 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 977mn impressions. In...
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Brands will spend $59bn on e-commerce advertising this year – WARC Global Ad Trends
International: Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession - reaching a...
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India Witnesses High Growth of Shopping App Installs, Marching Towards a Mobile-First Festive Season
Bengaluru: AppsFlyer, the global attribution leader, today released The State of Shopping App Marketing 2020 report highlighting a paradigm shift...
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Raksha Bandhan, Big Billion days and Diwali Mark the Onset of a Golden Quarter for e-Commerce: Criteo report
New Delhi: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, today released its Holiday Report 2020 highlighting key...
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Amazon and P & G were among the Top 10 advertisers on both TV and Digital: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in...
Read moreDetailsEcom-Education category saw highest growth of 2 Times in Top Growing Categories & Advertisers: TAM AdEx-Television Advertising Report XIII
The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in...
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Latest report proves that road traffic is close to its peak across India
There is still some residual fear and doubt in the minds of a few people regarding the Covid-19 situation in...
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Pandemic causes tectonic shifts in priorities of Gen Z – Health & Fitness and Family emerge top priorities: Isobar-Ipsos study
New Delhi: The new wave of the Isobar-Ipsos #MeetTheZ Survey shows tectonic shifts in the priorities of Gen Z, during...
Read moreDetailsIn Jul-Aug’20*, the Top 10 advertisers added nearly 50% share of TV Ad Volumes: TAM AdEx-Television Advertising Report XII Jul-Aug’20*
The TAM AdEx-Television Advertising Report-XII, the twelfth report in the series of Television Advertising Report focuses on overall Advertising Snapshot...
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