Analysis
India devotes an avg of 19.1 hrs per week to listen to music: Xaxis report
Gurgaon: Xaxis India, GroupM’s advanced programmatic arm, launches its first-ever Programmatic Audio Playbook for marketeers. In a market where online...
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BARC WK 34: Star Utsav leads the Hindi GEC Rural: Sony SAB achieves the 2nd spot in Hindi GEC Urban
Mumbai: For week 34 in the Hindi GEC Pay-TV category, we see Star Plus having a dream run this week...
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Total TV viewership recorded 1.08 trillion viewing minutes: BARC- Nielsen Report
BARC India and Nielsen have released the 11th edition of TV and Smartphone consumption which explains the impact of COVID-19...
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Campaign by Indigo Polymer Putty is the Most-Watched while Vicks 3 In 1 campaign is the Most Liked: Chrome Optimal+ WK 33
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Ad Volume of News & Movies genre grew in Jun-Aug’20* compared to Jun-Aug’19*: TAM AdEx-Television Advertising Report XI Jun-Aug’20*
The TAM AdEx-Television Advertising Report XI for period Jun-Aug’20*, it comprises of 3 sections that is Comparative Analysis of Jun-Aug’20*...
Read moreDetailsThe Average Time Spent of week 30-33 on Primetime is 6% higher: BARC- Nielsen Report
BARC India and Nielsen have released the 11th edition of TV and Smartphone consumption which explains the impact of COVID-19...
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Independence Day event garnered 4.6 BN viewing minutes: BARC
BARC India and Nielsen have released the 11th edition of TV and Smartphone consumption which explains the impact of COVID-19...
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TV AD Volumes in Unlock period surpasses Pre-Covid Volumes by 12%; On Smartphone, revival in Shopping and growth for Education and Video Conferencing continues
Mumbai: This is the eleventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC...
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78% parents ready to skip a year of schooling; not willing to send kids until COVID is over: SP Robotic Works survey reveals
Mumbai: As COVID-19 continues to unleash its wrath across the globe, it has inadvertently turned the lives of children upside...
Read moreDetailsBARC WK 33: Star Plus leads the Hindi GEC Pay-TV and Hindi GEC Urban: Dangal achieves the 3rd spot in Hindi GEC Rural
For week 33 in the Hindi GEC Pay-TV category, we see Star Plus having a dream run this week too...
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