Analysis
Kantar reveals 2019’s most effective advertisements as judged by consumers
International: BP’s Blind Date (Spain), Milka’s Christmas ad Give to those who give the most (Germany) and HSBC’s CSR Birmingham...
Read moreDetails
BARC WK 22: Star Utsav secures the 3rd spot in Hindi GEC Pay TV; DD National leads the 7th spot in Hindi GEC Urban
In week 22 the Hindi GEC Pay-TV category, we see the undisputed leader Star Plus leading the category with 760mn...
Read moreDetails
One in Seven OTT Homes “Borrowing” Accounts; a rising trend: Ampere Analysis
Mumbai: One in seven online video households worldwide is “borrowing” an account, a trend that it confirms is on the...
Read moreDetailsBARC WK 21: Star Plus leading the Hindi GEC Pay-TV and Hindi GEC Urban; DD National leads the 5th spot in Hindi GEC Rural
In week 21 the Hindi GEC Pay-TV category, we see Star Plus having a dream run as this week too...
Read moreDetails
Majority Indians wary of businesses reopening – feel could put people at risk – Ipsos COVID 19 Survey
New Delhi: According to a new global survey by Ipsos, a global market research company, on COVID-19, at least 2...
Read moreDetails
Impact of Covid-19 on Indian Media and Entertainment industry is a mix of pain, hope and opportunities: ICRA
Credit outlook Negative for Film Production and Exhibition, Print Media and Television Broadcasting segments Credit outlook Stable for Distribution Platform...
Read moreDetails
1 in 3 Indians watches online videos, usually in Hindi, says Google report
Mumbai: Who's the new Indian online video viewer? According to Google, they're 15-34 year-olds (73%) who Google videos whenever they...
Read moreDetailsBARC WK 20: Colors moves up to the 3rd position in Hindi GEC Pay-TV; DD National secures the 5th position in Hindi GEC Rural
Mumbai: In week 20 the Hindi GEC Pay-TV category, we see Star Plus leading with 792mn impressions according to the...
Read moreDetails
Online Education and Video Streaming platforms dominated the Youtube ads amidst Covid-19: Study
With the countrywide lockdown and people practicing social distancing, brands like Netflix and Udemy are investing in their maximum limits...
Read moreDetails
Facebook India-BCG Report reveals Steps Businesses Can Take To Build For The New Path-To-Purchase
COVID-influenced consumer behavior shifts related to the adoption of e-commerce, embracing of digital services & experiences, growing value-consciousness and focus...
Read moreDetails
