Analysis

According to a report released conducted by AZ RESEARCH PPL commissioned by AROI, the FM radio industry has seen tremendous...

According to a report released by AZ RESEARCH PPL commissioned by AROI, the FM Radio industry has seen tremendous growth...

It has been nearly 17 days since the lockdown came into effect, the recent outbreak of the COVID – 19...

According to the third weekly edition of BARC and Nielsen’s report on TV + Smartphone Consumption during crisis, PM Modi’s...

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...

Social distancing and work-from-home have prompted Indians to navigate mobile apps and set up a routine for their quotidian entertainment...

Urban India is anxiously echoing the general mood of the nation Day-to-day disruption (69%) bothers Indians more than health concerns...

Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis...

The COVID-19 pandemic has truly brought in a lot of changes in the consumption behaviour of the Indian TV viewing...

New Delhi: COVID19 has spread its tentacles across continents and while countries continue to grapple with the pandemic by following...