Analysis
Asia Pacific Online Video market to generate $50 Bn Revenue by 2024: MPA report
Mumbai: Media Partners Asia (MPA) launched new report that projects the online video market in Asia Pacific to generate revenues...
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Online video viewing to reach 100 minutes a day in 2021: Zenith’s Online Video Forecasts 2019
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year,...
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Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns
International: A considerate portion of marketers in Asia Pacific (29%)don’t have the right balance and synergies between digital and offline...
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Unemployment continues to be top worry for Indians and global citizens, 3 months in a row: Ipsos What Worries the World Survey
New Delhi: Unemployment sits right at the top, as the biggest worry for Indians as well as global citizens, 3...
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30% OTT users prefer to watch content in languages other than Hindi and English: KPMG Report
While ‘regional’ is definitely the buzzword across the content industry and the entire digital content ecosystem. The choice for going...
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Consumers prefer interacting with voice and chat assistants over humans, creating opportunities for businesses: Capgemini Report
Mumbai: The Capgemini Research Institute has found that consumers increasingly prefer to interact with bots rather than humans, especially when...
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Vimal Elaichi Pan Masala tops Most Aired Campaign list, vivo S1 is Most Liked Campaign: Chrome Optimal+ Wk 33
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Mother is the biggest beauty influencer for majority of Indian women: Ipsos Global Beauty Survey
New Delhi: Beauty is now more than skin deep. A new global survey by Ipsos shows that attributes such as...
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Whitepaper by Socxo unveils interesting insights on what sales people believe on Social Selling
Mumbai: Socxo, the Bangalore based Brand Advocacy solutions provider, has released a whitepaper which gives a direction on what Sales...
Read moreDetailsDetergent and Sanitary brands are the Most aired Ad Campaigns in Week 32: Chrome Optimal+
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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