Analysis
All India Gaming Federation releases an industry report, ‘Online Games: A tool for learning & development’
Mumbai: Gaming has universal recreational appeal for people across all ages and socioeconomic groups. The Indian gaming industry has witnessed...
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Consumer Confidence of Indians ebbs in August 2019: Thomson Reuters-Ipsos PCSI
New Delhi : Consumer Confidence of Indians has dropped by 3.1 percentage points in August 2019, according to the latest India...
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TRAI Tariff Regulations to bring Structural Shift in Media Sector
India Ratings and Research (Ind-Ra) believes the Telecom Regulatory Authority of India’s (TRAI) tariff and interconnection regulations will require six...
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86% of Users Quit Shopping Apps after 4 weeks: New Research from CleverTap
The ecommerce Industry Benchmark report from CleverTap highlights user engagement strategies that can help online retailers boost retention and customer...
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Media and entertainment industry in India likely to reach INR 3.07 Trillion by FY24: KPMG M&E Report 2019
Mumbai: KPMG in India today launched the 11th edition of its Media and Entertainment (M&E) report, titled ‘India’s Digital Future:...
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Google tops the list of most positively perceived brands in India : YouGov
The rankings reveal the most positively perceived brands in India YouGov’s annual brand health rankings reveal that Google is the...
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Voice, Personalisation and Real human insights drive effective marketing: Lessons from WARC Awards 2019
WARC has released the Effective Innovation Report 2019, highlighting key themes from some of the world’s most original marketing thinking....
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Santoor continues to dominate the list of Most Aired Campaign while Kalyan happened to be Most Watched: Chrome Optimal+ Wk 30
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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Social Media Ban during crisis – 88% want a blanket ban,while 6 in 10 say it prevents access to News & Information: Ipsos Survey
New Delhi: Should the government be allowed to shut down social media platforms? Ipsos carried out a global survey to...
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Drop in TV Adex leads Madison to revise its 2019 Forecast
Mumbai: The Pitch Madison Advertising Outlook Report 2019 has revised its forecast for ADEX 2019 downwards, mainly due to a...
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