Analysis
BARC Wk 23 HSM: Dangal and Star Plus continue to lead in respective markets
According to the data unveiled by BARC India for week 23, pertaining to the period between Saturday, 1st June 2019...
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Republic TV regains its leadership in English News Space in Week 23
Mumbai: According to BARC data released for English news genre In week 23 , Republic TV emerges as a leader...
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Engaging content and Programming formats enabled News18 India to grow exponentially: Mayank Jain
Mumbai: According to BARC data for week 23, News18 India emerged as the leader in Hindi News space with 62...
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Chrome Optimal+ Week 22: Colgate & Dabur Red retains their leadership in Most Aired and Most Watched while Apple becomes the Most liked ad
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 22...
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Asia Pacific ad-spend forecast to grow 4.0% amidst global slip of $625 billion to $609 billion in 2019: DAN Ad Spend June Report
Dentsu Aegis Network’s latest advertising spend forecast, based on data from 59 markets, predicts global growth will reach +3.6% in 2019,...
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India to see 11.4% growth in 2019 to reach INR 696.9 billion: DAN Ad Spend June Report
Mumbai: Forecasts double-digit 2019 growth of 11.4% to reach INR 696.9 billion (up from the 10.6% forecast in January and...
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Digital Continues to Dominate But Shows Signs of Deceleration; 2020 Outlook Bolstered by Political Advertising
New York: GroupM, WPP’s media investment group, today released its Worldwide Media Forecast, This Year, Next Year, which predicts growth of...
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Accelerated growth sees Amazon crowned 2019’s BrandZTM Top 100 Most Valuable Global Brand
International: With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the...
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Consumer Confidence Crawls Up in May 2019: Thomson Reuters-Ipsos PCSI
New Delhi: The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, has...
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BARC Week 22: Dangal leads HSM (U+R) while Star Plus tops HSM Urban
According to the data unveiled by BARC India for week 22, pertaining to the period between Saturday, 25th May 2019...
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