Analysis

Mumbai: The Indian media ecosystem is undergoing a rapid transformation. Yet, marketers and advertisers continue to rely on outdated, fragmented...

MUMBAI: Films released in May 2025 grossed Rs. 1,136 Crores at the domestic box office, making it the second-best month...

Mumbai: Blue Dart Express Limited, South Asia’s express air and integrated transportation company under the DHL eCommerce umbrella, has unveiled...

Mumbai: In a fast-evolving retail landscape, a new Meta-commissioned study by GWI reveals how digital touchpoints like influencers, short-form videos,...

Mumbai: In 2024, Indians spent nearly 50% of their mobile screen time browsing social media. While celebrities from the worlds...

India’s influencer marketing industry is undergoing a transformation—from a tactical media channel to a strategic brand lever, according to the...

WPP Media has lowered its global advertising growth forecast for 2025 to 6.0%, revising down from its earlier projection of...

Mumbai: BrandPulse Global has announced the appointment of Preetha Dandapani, former Regional Director at ABP News, to spearhead business growth...

Mumbai: Global market research and advisory firm Ipsos has announced the India launch of Total Access—a unified and comprehensive approach...

New Delhi: As data protection regulations gain momentum across global markets, a new Forrester report warns that marketing and advertising...