Analysis
Indian Film’s Marketing ad spends in 2018 Progressed to a Considerable Rs.600+ Crores: GroupM’s ESP Properties
Mumbai : ESP Properties- the entertainment and sports division of GroupM launched the second edition of SHOWBIZ Report, in India. SHOWBIZ...
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Chrome Optimal+ WK 19 : BJP tops most Aired; Colgate Dental Cream is Most Watched and Most liked ad
Mumbai: Chrome Data Analytics and Media’s Optimal+ data released by India’s largest primary research and data Analytics Company conducted a...
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Consumers expect streaming in 4K and AR app usage to increase with availability of 5G in India: Study
5G networks are now going live all over the world with service providers commercializing 5G technologies. Between 2018-2024, total mobile...
Read moreDetailsPolitical parties still dominate the volume of Ad insertions in week 18; Apple iPhone is most viewed & Google is most liked : Chrome Optimal+ Wk18
Mumbai: Chrome Data Analytics and Media’s Optimal+ data released by India’s largest primary research and data Analytics Company conducted a...
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Viswasam movie premiere drives Sun TV to top spot in All India Across Genre in week 18
Chennai: Tamil Entertainment Channel Sun TV has regained the top spot as most watched channel across India during the week...
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Indian video OTT market to witness CAGR of 22.6% during 2017-22; TV to clock CAGR of 10.6%: ASSOCHAM-PwC Study
New Delhi: With a CAGR of 22.6% during the period of 2017–2022, the Indian video OTT market is poised to outperform...
Read moreDetailsBJP overtakes Congress in Most Aired Ads Chart; Apple iPhone tops Most Watched & Most Liked: Chrome Optimal Wk 17
Mumbai: Chrome Data Analytics and Media’s Optimal+ data released by India’s largest primary research and data Analytics Company conducted a...
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India becomes mobile-first news market with 68% using smartphones as their primary device for News update: report
Chennai: The future of news in India is mobile-first, and platform-dominated; audiences mistrustful of news and concerned with disinformation –...
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Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share: WARC Global Ad Trends
International: WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend...
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Admitad releases its second Annual Report to highlight key growth drivers in global e-commerce industry
Mumbai: Admitad India, the India arm of global affiliate network Admitad, has released its second Annual Report, highlighting several key...
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