Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 41 against week 40. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Most Aired
Santoor Sandal & Turmeric secured the top position in the most aired campaigns, followed by the Government of Delhi advertisement. Dettol’s campaign ranked 3rd for their antiseptic liquid and Trivago managed to secure the 4th spot in this category. The Colgate Campaign which spoke about their range of toothpastes has secured the 5th spot. While brands like Amazon, Lizol and Reliance Trends were present in the previous week’s most aired category have failed to make it this week.
Most Watched
Indigo Bright Ceiling Paint’s campaign has retained their leadership position from last week to this week. The Apple IPhone 11 Pro commercial which was on the 5th spot last week has managed to secure the 2nd position. New entrant Indigo Acrylic Laminateshave number three on the most watched category. The 4th and the 5th spots were secured by Odonil and Anchor respectively. Keo-Karpin and Lewis Berger are seen exiting from the list.
Most Liked
Previous week’scampaigns by brands such as Flipkart, Amazon, Lewis Berger and Apple were replaced by new players. Kalyan Jewellers secured the leadership spot followed by campaigns by Ultratech cement and Dawat Basmati Rice in the second and third position respectively. Google Pay’s commercial was in the fourth spot while the Oppo Reno Series managed to secure the 5th spot.
